The Data Analytics and Service Innovation Lab (DASIL) conducts innovative, cutting-edge, and multi-disciplinary research, education, and consultancy for the Tourism, Hospitality, and Event (THE) industry. THE DASIL is an innovative, collaborative, and global research lab bringing together researchers, educators, and industry experts from all over the world.
The DASIL team is here to help academics and practitioners capitalize on innovative technologies and data analytics that solve problems and create new opportunities in hospitality and tourism management. We always welcome multi-disciplinary and innovative research and education collaboration around the globe.
The initial focus of the DASIL projects includes:
- Big Data and Business Analytics
- Machine Learning
- Technology-driven service experience.
- Organizational and Individual Impacts of ICT
- Service Innovation
- Persuasion and customer decision making in social media
