Minwoo Lee, Ph.D. (University of Houston)
Leader and Associate Professor
Education
- BBA, MBA in Management Science, Korea Aerospace University
- MS in Management Information Systems, Texas Tech University
- Ph.D. in Management (Concentration: Hospitality and Tourism Management), University of Massachusetts Amherst
Expertise & Research Interests
- Big Data and Business Analytics
- Machine Learning
- Impact of Information Technology in Hospitality and Tourism Management
- Service Innovation
- Persuasion and Customer Decision-Making in Social Media
Hyekyung Park, Ph.D. (Florida State University)
Director of Research and Assistant Professor
Education
- BBA in Business Administration, Soongsil University
- MS in Hospitality Management, University of Houston
- Ph.D. in Hospitality Administration, Conrad N. Hilton College of Global Hospitality Leadership, University of Houston
Research Focus
Service innovation and customer experience with a focus on technology and wellness; big data and business analytics
Sooyeon Kwak (Purdue University)
Research Associate & Ph.D. Student
Research Focus
Customer decision making, Online reviews, Mixed-Methods
Araceli Hernandez (University of Houston)
Research Associate & Ph.D. Student
Research Focus
Technology in the hospitality industry, Digital Transformation, Big data and business analytics
