Minwoo Lee, Ph.D.
Assistant Professor & Director


  • BBA, MBA in Management Science, Korea Aerospace University
  • MS in Management Information Systems, Texas Tech University
  • Ph.D. in Management (Concentration: Hospitality and Tourism Management), University of Massachusetts Amherst

Expertise & Research Interests

  • Big Data and Business Analytics
  • Machine Learning
  • Impact of Information Technology in Hospitality and Tourism Management
  • Service Innovation
  • Persuasion and Customer Decision-Making in Social Media

Hyekyung Park
Research Associate & Doctoral Student


  • BBA in Business Administration, Soongsil University
  • MS in Hospitality Management, University of Houston
  • Ph.D. Student in Hospitality Administration, Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston

Research Focus
Service innovation and customer experience with a focus on technology and wellness; big data and business analytics

Sooyeon Kwak
Research Assistant & Master Student

Mahsa Bittab
Research Assistant & Master Student